SENSITIVE SKIN:
AN EPIDEMIC ON THE RISE

2 min read

Today, more than half the world’s population finds their skin has a habit of overreacting. Skin pulls, burns, itches or stings in response to a whole range of environmental attacks such as pollution, UV, air conditioning… even water. If any of this sounds familiar, then your skin has become sensitive. And its impact on your quality of life can often be major. When your daily routine looks like an assault course of trigger factors, you know something is wrong.

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7.15 AM
SHOWER TIME… TROUBLE IN PARADISE

We don’t like dirt any more than our human does. But honestly, we wish she would be a little gentler at shower time! Alkaline soap disrupts our comfort-zone pH and strips us of our moist layer of lipids. As soon as she starts to lather up, we all cram into crevasses in the skin to wait out the storm :( Oh what we wouldn’t give for a skin-and-bacteria-friendly cream wash!

7.20 AM
POST-SHOWER CARE… AHHH

At least our human knows how to pamper us when we most need it. A spritz of prebiotic thermal water gives us all the trace elements and nutrients we need for the day. And a generous layer of moisturizer keeps us wrapped up in vital hydration.

7.45 AM
A HEALTHY BITE BEFORE WORK

What’s that sound we hear? “Woohoooo!” Oh of course, it must be our neighbors in our human’s tummy. After a fiber-rich breakfast, she’s just swallowed a probiotic yoghurt drink, which is now trickling into its new home. It’s full of do-good bugs just like us, only they live in the gut. We do love to care for her… inside and out!

Did you
know?

woman holding a jar of La Roche-Posay Cicaplast Baume B5, with a blue background

1,000,000,000,000 – one thousand billion – is the number of micro-organisms living on a human’s skin…that’s ten times the number of starsin the Milky Way!

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*Quantitative study, Beijing/Shanghai, 2014, Total sample: n=600 ²DIM Sell-in YTD Sept 2015 ³INS/Kantar Health La Roche-Posay Barometers 2013